I just wanted to put out there that I’m also in a class called digital story telling. There’s only one project, so the posts about it will be sparse. Right now I’m in the process of writing my script for the project, and then I’ll move on to story boarding it, which I will post here. The idea is for us to make a three minute movie that actually ends up being an advertisement for a specific product. The first company to do this was BMW, with their series of ten web released short films known as “The Hire,” staring Clive Owen. They totally ignored the conventional advertising methods and created a new and highly effective form of advertising. Our goal is to duplicate the same emotional draw they created towards the BMW Z3 and apply it to whatever product we choose. Good luck to me!





