Logo Design: Fixing the Detroit Zoo

Some examples of bad logo design… let’s see… The Detroit Zoo, the Orlando International Airport and the 2012 London Olympics… all bad. I chose to tackle the Detroit Zoo and see if I could come up with something better. My goal was to simplify the design and create something more iconic, recognizable and versatile. The main logo is up top, while the two below the text are examples of how the logo can be utilized for other reasons (i.e. business cards, hats, staff t-shirts, etc.,). If you’d like to read more about the essentials of logo design, or design in general for that matter, check out a guy named Paul Rand.

Here’s what the actual Detroit Zoo logo looks like… gross!

Alberto Seveso Style

This piece is basically an attempt to reproduce the style of an Italian illustrator named Alberto Seveso. I find his work amazing and wanted to see if I could reproduce what he was doing. It seems like a simple concept but proper execution, I’ve found, was surprisingly difficult.

Design & Art Theory: Final Project

Finally! I’ve discovered an awesome name for my production company! It’s called “WeAreTheLight.” The logo is a conglomeration of doodles in my sketch book that I scanned into Illustrator for cleanup and then Photoshop for layout. I ended up turning the final composition 90 degrees to the left before it was finished… I thought it looked better.

Digital Story Telling: The Final Product

This is a short film I did for my digital story telling class. The idea was to sell a product using story and emotion, as opposed to the traditional thirty second television format. I developed the concept and saw it through to fruition over one month’s time. It’s not a perfect product, however the point was to tell a story and not to get the production value perfect. Enjoy!