Some examples of bad logo design… let’s see… The Detroit Zoo, the Orlando International Airport and the 2012 London Olympics… all bad. I chose to tackle the Detroit Zoo and see if I could come up with something better. My goal was to simplify the design and create something more iconic, recognizable and versatile. The main logo is up top, while the two below the text are examples of how the logo can be utilized for other reasons (i.e. business cards, hats, staff t-shirts, etc.,). If you’d like to read more about the essentials of logo design, or design in general for that matter, check out a guy named Paul Rand.

Here’s what the actual Detroit Zoo logo looks like… gross!