Digital Story Telling: The Final Product

This is a short film I did for my digital story telling class. The idea was to sell a product using story and emotion, as opposed to the traditional thirty second television format. I developed the concept and saw it through to fruition over one month’s time. It’s not a perfect product, however the point was to tell a story and not to get the production value perfect. Enjoy!

Sony HD: The Five

This is a Sony ad series I put together with my good friend and fellow designer Ben Phenicie. These were made for Current TV in San Francisco. After submitting these spots, I was contacted by the marketing department at Sony New York and was told that they loved them. However, we’re still waiting for them to be used for broadcast.

2D to 3D Motion Graphics Test

This is something I’ve been wanting to try for a while now. I’ve seen this technique used in several documentaries recently and wanted to try it out for myself. The idea was to take a 2D image of some kind and move a camera through the scene to reveal that there is actually depth. What I did was break this painting (The Destruction of Sodom and Gomorra by John Martin) up along what I perceived to be the foreground, mid-ground and background using Photoshop. I then imported the layered Photoshop file into Apple Motion where I spaced each, of what ended up being almost twelve layers, out along the Z axis. It took quite a bit of tweaking, but ended up being really easy to do.

Marriage Builders Commercial (Kinda)

Okay so this isn’t actually the audio for the real thing… but it’s a lot more fun.  Any way, here’s what the animation is for: This is an ongoing piece of freelance work that I’m called on to update occasionally. I don’t really have total artistic freedom, but the concept and artistic direction is totally mine. Several things where changed per client request, one of which was the color of the text. It was originally white, but they complained that it wasn’t easy enough to see… valid.  This audio is just for fun.  I’m planning on using this music for a student piece, but I thought I’d throw it on to see what it looked like.  It’s really funny how the music totally changes the feel of a piece.  If you’d like to see the original check out my website.